Chase the coast- Client

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Above is the original logo for Chase the Coast. The logo is well designed but doesn't really do the brand justice. There is no indication or relation to the brand. 

This is the first logo ideation that I designed. I wanted to incorporate the blue to pay homage to the original logo, but I also wanted to keep the shark feel. So, I designed an upper case "C" in the shape of a shark. 

Mockup 1.2 is an option that was presented to the client for options in terms of design ideas in ways for us to explore colors, textures, fish types and typography. 

Mockup 1.3 is an option that was presented to the client for options in terms of design ideas in ways for us to explore colors, textures, fish types and typography. 

Mockup 1.4 is an option that was presented to the client for options in terms of design ideas in ways for us to explore colors, textures, fish types and typography. 

After several months of deliberation, editing and reviewing we successfully landed a finalized logo for the Chase the Coast brand.